How UK accounting firms could measure their Client Experience with their Customers?
Accounting firms in UK have always the competitive advantage of knowing the client experience better than other industry as they directly deal with customers for a longer run. When the client is the greatest asset in the business, UK accountancy firms can do whatever it takes to increase the customer experience to make them stay longer but measuring makes it always difficult to know what client thoughts with services or specific experience especially in the referral industry like accounting firms in the UK. Studies show that acquiring new customers is 5-20 times more expensive than keeping the current ones and 70% of clients wanted to change their CA firm because of bad customer service according to the research by Bay Street Group Accounting firms shouldn’t just provide a solution with services like taxation , bookkeeping , auditing but the way of delivering it to the customer is inescapable to beat the competitors. Customer satisfaction is measurable with metrics to dete